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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

5 Things to Check Out at CEDIA 2017

Coming up on September 5-9 in sunny San Diego, California, CEDIA 2017 is the biggest and best event of the technology integration calendar. There is a lot to offer everyone in attendance but we think that there are a few things that a trip to CEDIA would not be complete without. Whether this is your first trip to CEDIA, like me, or you’re a seasoned CEDIA pro, follow this guide to make sure that you get the most out of your trip.

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Top 8 Reasons Dealers Love UI University

Explore How You Can Use UIU to Your Advantage

When you sell complex, intricate technology like smart home automation systems, there’s no denying that it can be a struggle to showcase the ease of operating the system or the full depth of its capabilities. That was the problem that led us to develop UI University - full libraries of branded, educational videos on specific smart home interfaces like Control4 and Savant.

Below, we break down the main ways that UIU can benefit your company. Read on to see if any of UIU’s advantages are worth exploring in your marketing, sales, and support process.

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Flash Sale: 20% Off New Mercury Pages

Enhance Your Website with this New Content

Here at One Firefly, we’re constantly adding new pages to our Mercury website collection, and we wanted to bring you in the loop about some of the new content you can add to your website. For the week of June 26th through 30th, current Mercury clients can get any new Mercury page for 20% off.

So what are these pages? Keep reading to learn about some of the newest additions you might want to add to your site:

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Why to Start Recruiting Now

A Guest Post from Industry Veteran Gordon Isaac

I have worked with over a thousand small businesses since the end of the recent recession and they all have one thing in common relating to staffing: a shortage. As the economy has bounced back, businesses are growing and many owners have found themselves too consumed with working “in” their business and have found it difficult to spend time working “on” their business. This has put them in a position of too much work and not enough people or time to get it all done. 

Here are some ideas that will help you in this situation.

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How to Improve Website Conversions and Engagement with Leads

Convert More Visitors into Customers with Lead Concierge

Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your content, grow comfortable with your company, and then contact you to move forward with a smart technology project. If you don’t feel like you’re currently achieving that goal, then it might be time to try a different approach.  

One Firefly’s live chat service, properly configuring your website, may be just the thing to help improve your sales and your team’s efficiency all without adding any additional labor costs to your bottom line. To learn more, continue reading.

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A Quick Guide to AV Company Trifold Brochures

Learn how to Use Trifolds to Your Advantage

There is no doubt that brochures are an excellent marketing option for companies or businesses that are looking to spend a small amount of money for a big amount of exposure. But if we start to look into the vast world of the brochures, we are going to realize that there is a wide diversity of brochures out there to choose from. Our final decision will ultimately depend on our objectives and the content we are planning to include.

In this blog, we go over the basics of trifold brochures and provide some insight on the best ways that AV and automation companies can use them to boost sales.

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