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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

How a Content Marketing Strategy Helps Technology Integrators Reach More Potential Customers

Showing Up On Page One Of Search Engine Results Is The New Downtown Storefront

 

Picture it: your business storefront situated in the middle of a bustling downtown under a sign proudly displaying your business name while some window decals highlight the services you have to offer.

Obviously, this is an ideal situation for most business owners because it means receiving lots of walk-ins who may not have even known they were interested in the services and products you have to offer until they start browsing and talking to your team members manning the store. Because your storefront is in the middle of downtown you’re much more likely to pick up potential customers you may not have reached if your storefront was farther outside of town where little foot traffic comes by.

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Website Optimization Essentials: 5 Must-haves

Let an Experienced Agency Explain how to Optimize your Website

 

We live in an era where potential clients look for instant satisfaction; we want it all, fast and easy. Therefore, optimizing your website to appear within the first results of any given search engine and making it a user-enjoyable experience is fundamental to generate more business for your company.

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What is Review Champ and does it really work?

Ron Callis, CEO of One Firefly, goes into detail on what impact Review Champ could have on your business by sharing some initial results already achieved by one integrator.

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Welcome, Oliver Sava

Oliver Sava has spent the last five years surrounded by media, working as a pop culture journalist and critic covering comic books, dance, film, television, and theater for local and national outlets. Raised in the southwest suburbs of Chicago, Oliver graduated from Loyola University in 2009 with degrees in English and Political Science, and has been writing professionally ever since. He’s contributed to Chicago Reader, Chicago Tribune, Entertainment Weekly, The L.A. Times, NPR Books, Rolling Stone, Time Out Chicago, The Verge, VICE, Vox.com, and Vulture, and his writing can regularly be found at The A.V. Club, where he won a 2017 Eisner Award for Best Comics-Related Journalism after being previously nominated in 2012.

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Smart Home Technology: DIY or Professional Integration?

Smart Home technology May be Consumer Friendly, but Sometimes You Need a Professional

 

Smart home technology is everywhere these days. The success of voice assistants like Alexa, Google, and Siri has helped capture the popular imagination of what new technology can do to make consumers’ lives easier. You want smart lighting control? There are solutions like Philips Hue available at Home Depot and elsewhere. You want a smart thermostat? You can get a Nest or Ecobee – besides enhancing comfort and saving energy; they also look good on the wall! You want music everywhere? There are Sonos and HEOS systems that can bring wireless stereo sound to every room in your home. There are smart cameras like Arlo to monitor your home, video doorbells from Ring, smart locks from Schlage and Kwikset, and automated shades from Hunter-Douglas and Lutron. All these (relatively) consumer-friendly products have created great awareness of the level to which consumers can automate their home or space.

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Can Online Reviews Make a Difference in Your Small Business?

Traditionally, word-of-mouth referrals may have been the primary source of attracting new clients to your small business. But it should come as no surprise that consumers are also looking to social media such as Facebook and Google reviews to find out what your existing customers are saying.

How accurate is this information?

According to Inc. Magazine, 84% of consumers trust online reviews as much as personal recommendations.

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