Welcome, Troy Sympson
Ohio born and raised (currently residing in Cleveland), Troy Sympson is an alumnus of The Ohio State University and a passionate digital marketer. With a strong background in both journalism and marketing, Troy is highly experienced in writing, editing, social media, email marketing and SEO. He has been a social media professional since the inception of social media, and has helped several companies and corporations build their digital marketing efforts from the ground up.
How a Content Marketing Strategy Helps Technology Integrators Reach More Potential Customers
Showing Up On Page One Of Search Engine Results Is The New Downtown Storefront
Picture it: your business storefront situated in the middle of a bustling downtown under a sign proudly displaying your business name while some window decals highlight the services you have to offer.
Obviously, this is an ideal situation for most business owners because it means receiving lots of walk-ins who may not have even known they were interested in the services and products you have to offer until they start browsing and talking to your team members manning the store. Because your storefront is in the middle of downtown you’re much more likely to pick up potential customers you may not have reached if your storefront was farther outside of town where little foot traffic comes by.
Smart Home Technology: DIY or Professional Integration?
Smart Home technology May be Consumer Friendly, but Sometimes You Need a Professional
Smart home technology is everywhere these days. The success of voice assistants like Alexa, Google, and Siri has helped capture the popular imagination of what new technology can do to make consumers’ lives easier. You want smart lighting control? There are solutions like Philips Hue available at Home Depot and elsewhere. You want a smart thermostat? You can get a Nest or Ecobee – besides enhancing comfort and saving energy; they also look good on the wall! You want music everywhere? There are Sonos and HEOS systems that can bring wireless stereo sound to every room in your home. There are smart cameras like Arlo to monitor your home, video doorbells from Ring, smart locks from Schlage and Kwikset, and automated shades from Hunter-Douglas and Lutron. All these (relatively) consumer-friendly products have created great awareness of the level to which consumers can automate their home or space.