About Frank White

Frank White is a long-time consultant for the CI channel. His origin in the industry spans back to the 80s working with master antenna television and cable around the time of CEDIA’s birth as a trade organization.

With decades of working in the integration channel, Frank's expertise is in increasing closing rates while decreasing closing times, and generally cutting the costs of new business acquisition within the B2B technology arena.

As a Partner at StayTuned & Weld, Frank works to engineer strong loyal market demand and monetization for client offerings.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Frank:

• Frank’s involvement in the foundations of CEDIA as a trade organization forming in the late 80s
• State of the industry in relation to the economy
• Dealer's best hedge to battle downturns
• Communication strategies for sales and customer service in the CI industry