Get to know your ideal client
This week's home automation podcast features our host Ron Callis interviewing Kelly Giles. Recorded live on Wednesday, May 29th, 2019 at 12:30 p.m. EST.
About Kelly Giles
As Head of Content at One Firefly, Kelly is responsible for the general management of the content team, providing leadership focus and support for the department.
Kelly is in charge of ensuring the performance and health of the content department is sustained at optimal levels to meet the demands, goals, and objectives of the department.
After graduating with her Bachelor's Degree from the University of Colorado Springs in Business and Marketing, Kelly took roles in TV ad sales and with another marketing agency before joining the One Firefly team in January 2018.
Here are some of the topics Ron had the opportunity to discuss with Kelly Giles
- The differences between using Facebook and Instagram for your business
- How content helps to guide a potential customer through the buyer's journey
- Strategies that integrators can use to figure out their ideal customers
- The importance of asking your customers where they found you