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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Mark Hoffenberg

Home Automation Unplugged Episode #224: An Industry Q&A with Jeff Goldstein and Mark Hoffenberg

In this weeks home automation show of Automation Unplugged, Mark Hoffenberg, President at AUDIOVISIONS and Jeff Goldstein, Head of Sales at Sony share about the role marketing plays in positioning a company in growth markets and downturns.

Home Automation Unplugged Episode #224: An Industry Q&A with Jeff Goldstein and Mark Hoffenberg

This week's home automation podcast features our host Ron Callis interviewing Mark Bolduc. Recorded live on Friday,  September 9th, 2022, at 12:30 pm. EST.

About Jeff Goldstein

As head of sales, Jeff Goldstein oversees Sony’s relationships with leading audio and video integrators. With decades of Sony experience in numerous executive-level positions, including director of sales for the Consumer Integrated Systems division, as well as vice president of marketing for the company's Home Audio/Video and Television divisions. He most recently served as a strategic consultant to premium custom installation and optical companies, helping to expand their distribution channels, and refine customer engagement. Jeff brings deep experience in product development and planning and was instrumental in creating Sony's home theater projector line, as well as driving custom integration features for Sony ES, Home Video and TV products. 

About Mark Hoffenberg

Mark Hoffenberg founded AUDIOVISIONS in 1989, and led the company’s rapid growth to becoming one of the nation's largest and most respected home automation companies. In 2005, Mark directed the acquisition of AUDIOVISIONS to Best Buy, the world's largest consumer electronics retailer. For the subsequent 9 years following the acquisition, he served as Vice President of Services for Best Buy while remaining President of AUDIOVISIONS. In 2014, he successfully navigated the re-acquisition of AUDIOVISIONS from Best Buy. Today, Mark leads a talented team of nearly 100 employees in four geographic markets from Orange County to the San Francisco Bay Area in California. He is responsible for the company’s overall vision, business strategy, partnerships, ventures and key initiatives.

Interview Recap

  • Retail sales are the canary in the coal mine
  • The role marketing plays in positioning a company in growth markets and downturns
  • How to think about your brand when also driving a manufacturers marketing program
  • Builders, Architects and Designers as the source for local project forecasting
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