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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: SAV Digital Envrionments

Home Automation Podcast Episode #190: An Industry Q&A With Scott Abel

In this weeks home automation show of Automation Unplugged, Scott Abel, Director of Quality and Consumer at SAV, shares the importance of brand consistency and how to avoid brand confusion.

Home Automation Podcast Episode #190: An Industry Q&A With Scott Abel

This week's home automation podcast features our host Ron Callis interviewing Scott Abel. Recorded live on Wednesday, October 13th, 2021, at 12:30 p.m. EST.

About Scott Abel

Scott Abel is an expert marketer and in his role as the Director of Quality & Customer, he is focused on brand management, marketing analytics, and content strategies at SAV. After graduating from Montana State University in 2002, he worked as an in-house designer of a well-respected ranch and home supply store. Scott then went on to pursue his master’s degree at the Academy of Art University which catapulted him into freelancing at design firms throughout Silicon Valley. After eight years in the Bay Area, Scott moved back to Montana and joined the team at SAV Digital Environments.

Interview Recap

  • The experience gained and lessons learned while working in Silicon Valley
  • The importance of brand consistency and how to avoid brand confusion
  • Using criticisms as motivation to grow and improve
  • Building relationships with photographers and videographers
  • Creating and maintaining a social media presence
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