About Seth Evenson

With nearly 20 years in the CE industry, Seth has built a career with both custom retailers and over the last 13 years at distributor AVAD. 

His career started with AVAD as Inside Sales at the Minneapolis branch and later became the Branch Manager, where he was responsible for leading every aspect at the facility and larger sales market at large and later transitioned into the District Manager for the Central Region, then the West, where he managed branch locations and outside sales across North America.

Two years ago, Seth was promoted to Director of Customer Experience Management. He delivers end-to-end customer experiences in the support of AVAD’s vision, strategy and evolution. 

Seth is accountable for designing and executing the customer experience roadmap and has a direct oversight of marketing and partnering with other functions, including project management, sales, customer support, supply chain and information technology.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Seth:

• Seth’s extensive career in the A/V industry
• Strategies for staying ahead of the competition
• AVAD’s presence at trade shows and events for dealers
• Future predictions for technology in the industry