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Google PodcastHome Automation Podcast Episode #164: An Industry Q&A With Susan Cashen
In this weeks home automation show of Automation Unplugged, Susan Cashen, Former CMO at Control4 and Active CEDIA Advisor shares her journey from helping launch the TIVO brand in the '90s to becoming one of the first employees of Control4 energy division.
This week's home automation podcast features our host Ron Callis interviewing Susan Cashen. Recorded live on Wednesday, April 7th, 2021, at 12:30 p.m. EST.
About Susan Cashen
Susan’s focus on helping companies build strong brand positions and deliver business results in crowded markets has led her to hold executive positions at Silicon Valley agencies and start-ups and led to her role as Senior VP of Marketing at Control4.
During her tenure at Control4, Susan was responsible for worldwide marketing, training, and support. She was part of the executive team to take Control4 public, drive strategic acquisitions and complete the 2019 merger with SnapAV.
Today, Susan advises clients in the CI channel, the industry association CEDIA, and serves on the board of SAVI Controls, T3 Micro, and Tectonic Audio.
Interview Recap
- Susan’s experience helps to launch the TIVO brand in the ’90s
- How Susan moved from Silicon Valley to become one of the first employees of Control4 energy division
- Branding tips Susan recommends every dealer follow
- The importance of selling experience over technology